Let’s fix your B2B SaaS sales!

Whether you’re launching your product or moving upmarket, I help B2B SaaS founders build predictable pipeline and close bigger deals, backed by 20+ years in B2B sales leadership across EMEA.

About Mustafa

Best Practices From Cool Advisors.

MA is the consulting identity of Mustafa Al Dardery, a bilingual strategist, business advisor, and transformation consultant with over two decades of experience across Egypt and the UAE. MA provides strategy design, commercial restructuring, and business growth consulting for companies facing market pressure, sales stagnation, or digital uncertainty. Mustafa combines human performance principles with practical systems to help businesses build real traction and sustainable growth. Clients come to MA for clarity, simplicity, and direction that translates directly into measurable results.

  • Business Consultant & Growth Strategist
  • Modern Strategy.
  • Human Insight.
  • Real Execution.

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YEARS OF EXPERIENCE

Mustafa

Consulting Services

Sales MRI & Optimization

A complete review of your current commercial engine including tools, team behavior, and structure

Strategic Growth Planning

Growth planning, go-to-market models, and partnership expansion

AI Business Integration

Help your team apply AI in sales, reporting, marketing, and communication using tools they already have

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Team Performance Training

Align your business vision with tools, platforms, and workflows that actually work

Working Process

Creating World Class Experiences

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Discovery and Scoping

A working session to define your challenges and goals

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Business and Digital Audit

Review of sales, team behavior, CRM use, and digital readiness

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Strategy Design

All plans and tools are built specifically for your context and team

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Delivery and Coaching

MA works directly with your team to implement change

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Review and Support

Full documentation and option for monthly or quarterly retainer

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Satisfied Clients

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Active Project

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Winning Award

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Expert Teams

Flagship

Consulting Offers

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    Business MRI

    A full assessment of your current performance, tools, mindset, and structure. Includes a strategic redesign plan.

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    Revamp and Relaunch

    A focused 30 to 60 day sprint to rebuild sales teams, install a simplified commercial system, and launch with impact.

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    AI for Business

    A one-on-one or team-based consulting engagement to adopt AI tools for better efficiency, communication, and decision-making.

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    Growth Partner Retainer

    Ongoing advisory and implementation support for founders, executives, or team leads

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Jenny Wilson
Director of Content
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David Liyan
Director of Content
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Robert Fox
Director of Content
for individual professionals and Corporate / Organizational Training Request

Book your free call

Fill out this form and I’ll personally call you within 2 hours to discuss your sales challenges and provide a customized growth plan – completely free.

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